BILL KIEFFER AND FRANCHISES FOR FATHERS PRESENT:
From Service to CEO: Why Veterans Make Great Franchise Owners
TUESDAY, JANUARY 6, 2026 at 1:00pm EST
Veterans often acquire leadership traits, knowing how to lead teams, serve their communities, and accomplish the mission set before them. Yet, many struggle with the transition to traditional civilian employment where there is no clear sense of mission, no camaraderie, and where the work culture tends toward anemic. Thankfully, there are better options. The leadership traits that veterans often possess translate very well to business ownership. In this webinar + Q&A, we'll show you why franchising can be a rewarding alternative to a traditional job for veterans transitioning to civilian life or looking for a more fulfilling — and lucrative — career.Â
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The countdown is on... See you on January 6th!
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"The truth is that you always know the right thing to do. The tough part is doing it."
— Gen. Norman Schwarzkopf
If you feel unfulfilled in your civilian career, you're not alone. The easy path is to go find a new job. But deep down, you know that you are made for more. You have skills and experience that are underappreciated in the corporate world, and you know that you are called to lead. To plan and execute. To dominate a market. To have agency over your future.
It's in your nature.
As General Schwarzkopf said, you know the truth: You are better suited to be a business owner than to be an employee.
But how? What's the best path to entrepreneurship? And how do you even know what type of business you'd be a good fit for? We'll break it down for you and give you the road map in this webinar, including:
AI and the Current Economic Landscape
Important decisions shouldn't be made in a vacuum. Understanding the headwinds / tailwinds in the current economy — including the state of AI and how it's impacting employment — will help you position yourself for maximum success. We'll lay it out for you, with a clear action plan to set yourself apart.
ROI of Business Ownership vs. a Job
It's not all about the money — and yet, your next career move should be financially smart. We're not anti-job, but we do believe in making informed decisions. We'll break down the costs and benefits of owning a franchise vs. taking a traditional job so that you can see which path offers a stronger return on your skills and effort.
Game Plan for Choosing a Right-Fit Business
There are a lot of factors that go into choosing a business path that will help you achieve the life you truly want after the military. We'll walk you through a practical game plan to match your skills, interests, values, and preferred culture with a business that supports your long-term goals, not just your next paycheck.
Whether you're brand new to the idea of business ownership...
Have some ideas that need shaping...
Or want to explore proven models that have a track record of success with veteran owners...
Spend an hour with us learning our perspective-shifting L-I-F-E Framework for determining the right-fit business for you and see how it applies to proven business concepts that can be a rewarding alternative to the corporate world, empowering you to maximize your potential while continuing to serve a cause bigger than yourself.
Imagine If You Spend the Next 10 Years Building a Business Instead of Grinding Away at a Job. You Could:
✅  Have broadened your skills from hands-on experience including business development, sales and marketing, team leadership, customer service, P&L management, and more
âś…Â Be fulfilled in your work because you're operating in your strengths, defining a work culture that you can be proud of as a leader, and making a positive impact in the world
✅  Have more control over your time and lifestyle — instead of asking for permission to take time off, you'll have far greater say over your schedule, who you work with, and where you live
✅ Impact your community by creating jobs, mentoring a team, and building something that continues to produce value even when you step back from day-to-day operations
✅ Own an asset, not just a résumé; you'll have a business with real market value that you can sell, scale, or leave a legacy by passing it on to your kids
That can absolutely be your reality. We'll walk you through it step-by-step on January 6, 2026. See you then!
There are no secrets to success. It is the result of preparation, hard work, and learning from failure.
— U.S. General Colin Powell
Get to Know the Presenters
You'll be in good hands with Bill Kieffer, President & Chief Advisor of Kieffer & Associates Limited, and Brett Ethridge, co-founder of Franchises for Fathers, as they dive deep with you on January 6th and share from decades of wisdom and experience in the business world. Buckle up, it's going to be a fun ride!
William E. "Bill" Kieffer
Bill has coached, advised, mentored, and worked with hundreds of service members, veterans, and others around the globe regarding career transition, leadership development, and performance improvement. With over 23 years of professional experience in multiple large, complex, global companies, Bill's work includes full-spectrum HR and talent management and coaching/advising individual leaders and teams from the C-Suite to the shop floor. Bill served nearly 12 years active duty as a U.S Army Officer in a variety of command and staff positions. He is a veteran of Operation Restore Hope in Somalia, supported Operation Just Cause, operations in Central America, and Hurricane Andrew relief operations. He is the best-selling author of "Military Career Transition" and "Veteran Career Journey." Bill is married with five grown kids; in his free time, Bill loves riding his Harley.
Brett Ethridge
Brett started his first business while in graduate school with the goal of being financially independent by the time he started a family. He succeeded, growing that business to seven figures in annual sales and generating a passive income stream that freed him up to launch a cutting edge business in the EdTech space in 2010. Brett's passion is empowering men to be more fully present in the lives of their kids, which he believes can best be achieved through business ownership. Coming out of corporate America to achieve success in different types of businesses across varying industries, Brett understands the needs of a diverse clientele and uses his skills to help match them with the perfect franchise for leaving a lasting legacy. Brett has a MA (International Finance) from the University of Denver and a BA (Public Policy) from Duke University. He lives on a small farm in east Tennessee with his wife, four kids, dog, cat, horses, and chickens.
